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Assistance with Operational Requirements

An initial consultation is the first step in understanding the philosophy, the objectives of the project, and the immediate and long term requirements for support. A proposal will then be created; outlining the ways in which Genevieve can support you to achieve the vision, Get In Touch

The scope of the project, the schedule and the roles and responsibilities will then be formalized.

The Spa Consultancy Service is particularly appropriate if you are: 

  • Passionate about providing exceptional standards of service, facility and therapy.
  • Wishing to explore the benefits and feasibility of a new build spa provision.
  • Requiring operational expertise on the set up and running of a spa operation.
  • Looking to boost the occupancy, yield and room rate of an existing hotel operation through a new build spa.
  • Looking to develop an existing or under-performing spa.
  • Looking to create a strong point of difference and unique personality for your spa.
  • Requiring a Due Diligence or assessment of a business opportunity.
  • Selecting the best suited brands of spa products for your spa, clientele and ensuring competitiveness with the surrounding market competition

Spa Consultancy Modules Include

Feasibility & Financial Evaluation 
  • Evaluation/validation of an existing business plan.
  • Compilation of the business plan.
  • Feasibility study to objectively evaluate the financial viability. 
  • Advice on most appropriate business model (components of revenue).
  • Analysis of market trends and drivers. 
  • Competitor Analysis.
Concept Development 
  • Formulation of strong signature concept with Unique Selling Points to set your spa apart and maximize PR.
  • Contribution to brand development (a blue print for further roll-out). 
  • Liaison with architects, designers and M & E
  • Operational input into the design, lay-out and ergonomics. 
  • Advice on signature therapies unique to your spa 
  • Project management of own brand product development.
Operational Support 
  • Critical Pathway detailing key milestones of the development.
  • Equipment and facility recommendations and sourcing.
  • Provision of operational protocols & manuals. 
  • Selection of appropriate therapies to reflect spa ethos. 
  • Selection of most appropriate product partners. 
  • Negotiation of support packages from product houses.
  • Systems and audit procedures.
  • Advice on health & safety procedures.
Finance & Control 
  • Capital expenditure projections.
  • Profit and loss projections.
  • Control and forecasting mechanisms.
  • Implementation of reports to monitor key performance indicators.
  • Implementation of stock control and Gross Profit reconciliation systems. 
Personnel  
  • Evaluation of staffing requirements.
  • Salary package and commission recommendations.
  • Formulation of Job Specification and Descriptions for each role.
  • Interviewing and selection.
  • Negotiation of incentives to motivate sales.
  • Implementation of induction and training schedule.
  • Staff retention strategy. 
Marketing  
  • Formulation of marketing material.
  • Creation of pre-opening pre-sale strategy. 
  • Creation of marketing planner, detailing promotional activity, outreach etc.
  • Liaison with designated PR company on press releases and PR activity. 
Business Development 
  • Strategic planning.
  • Financial performance evaluation.
  • Systems and service audits. 
  • Continued development of Spa Manager and senior personnel.

If there are any areas you would like clarification on or further information just
Get In Touch with Genevieve and she will be able to answer any of your questions.